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Creating signature scents with master perfumers is one celebrity trend that is not floating away.  What was once thought of as an experimental side project has turned into a lucrative business for some celebs.

According to Forbes, Britney Spears has made $84 million off the sales of Curious and Fantasy for Elizabeth Arden. Forbes also reported Jennifer Lopez's 2002 debut fragrance GlowGlow and Live Luxe, came to $77 million in 2006. Over the years, the French perfume house has also signed celebrities such as Celine Dion and Sarah Jessica Parker, who helped the company meet its $4 billion target this year. made cosmetics company Coty $85 million. Sales of her fragrances, including

Some celebrities have launched the fragrance lines independent of cosmetic houses. The Beckhams are one such couple. In September 2008 the ambitious Victoria Beckham told the Sun newspaper that her and husband David's fragrance company is worth $190 million.

But there are so many celebrity-endorsed fragrances on cosmetic shelves at the moment, finding the one that suits you could be challenging. Here is Sexy Venus’s list of the latest celeb perfumes she love’s right now:

Signature Duo

The Beckhams launched their latest duo fragrance in 2008. Signature for Him is a deeply masculine fragrance that has a woody, oriental scent with hints of cypress and juniper berry, while Signature for Her is ultra-feminine and floriental with a mix of orchid, heliotrope and vanilla.

Luscious Pink

Mariah Carey's sophomore fragrance from Elizabeth Arden, Luscious Pink, is a burst of sparkling citrus mixed with the soft essence of peony, dewy tiare petals, Lily of the Valley and sandalwood.

Kate

Supermodel Kate Moss debuted her self-titled fragrance with a floral-musk scent. Kate is spiced with pink peppercorns, orange blossoms, magnolia and vetiver.

Sexy Darling

Australian pop princess Kylie Minogue is another Coty signee and launched the follow-up fragrance to 2006's Darling, 2007's Sweet Darling and 2008’s Showtime. Sexy Darling, an alluring, floral woody fragrance, is built around the exotic belle de nuit flower and red rose, enhanced by pear and sandalwood notes.

Deseo

Clearly not a novice when it comes to celebrity perfumes, Puerto Rican beauty Jennifer Lopez showcases her Hispanic heritage with her sixth fragrance. Deseo combines the scents of jasmine, pink geranium, orange blossom and French mimosa.

Covet

After a break from the fragrance market, Sex and the City actress Sarah Jessica Parker released her second fragrance Covet. It is classic and feminine with fresh green notes and hints of geranium leaves, Sicilian lemon, magnolia and amber.

RUMOUR HAS IT...

We've heard whisperings of Victoria Beckham encouraging her friend Katie Holmes to launch a signature scent. Whether her megastar and scientologist husband Tom Cruise will have a say in the matter is yet to be seen. Other celebrities also rumoured to be releasing a fragrance in 2010 include Carmen Elektra, Kim Kardashian and Nicole Richie.

Molly Stewart


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